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By Marco Attard • December 21, 2018

Lanix: The Latin Lynx

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Are you familiar with Lanix? If you’re an electronics aficionado, you probably should be! The Mexico-based multinational has made computers and mobile phones for nearly 30 years, is a recognized brand across Latin America, and might soon start selling its wares at stores in your neighborhood.

Lanix started manufacturing computers back in 1990, when it was founded in the town of Hermosillo, located in Mexico’s northwest. The company’s first product was the PC 286, an admittedly basic computer with 64 kilobytes of memory, five megabytes of storage, and a 5¼-inch floppy disk drive. The PC 286 ran on the MS-DOS operating system, and included a 14-inch black and white monitor. Notably, it came with a two-year guarantee – signifying the local manufacturer’s confidence in the durability of its product.

While it’s not an Apple or a Samsung, Lanix has since emerged as a solid and time-tested company with a varied portfolio of products. It is from that portfolio that we’ve plucked two recent offerings for a closer look: the Neuron-X notebook and the Ilium Alpha 7.

Neurons in your notebook

Neuron-XFor a good indication that Lanix has moved beyond its modest beginnings, consider the Neuron-X notebook. The first member of the X family line of premium portable computers, the Neuron-X is a 14-inch notebook computer intended to provide a combination of high-level performance and strong electrical resistance, in large part due to an aluminium design.

Open the Neuron-X, and you’ll find yourself looking at a 14.1-inch 1920 x 1080 resolution display, one the company says is virtually bezel-free even as it holds a 2MP webcam. It runs on the latest generation of Intel processors, the Celeron N4000, and has 4GB of memory as well as 128GB solid state drive, thereby providing plenty of storage.

The OS of choice is Windows 10, and connectivity includes two USB 3.0 ports, Micro HDMI, and a micro SD card reader, while wireless comes through both Wi-Fi and Bluetooth. Security is also included, thanks to a built-in fingerprint reader. In total, the notebook measures 320 x 214 x 14 millimeters, and weighs 1.4 kilograms.

Counting down the Alphas

Lanix Ilium Alpha 7Recently, Lanix announced the introduction of the Alpha line of premium mid-range smartphones. The first installment in the projected series was the Ilium Alpha 9, a handset based on the Helio P60, the most advanced system-on-a-chip (from chipmaker MediaTek).

However, the Alpha 9 has just been superseded by the Ilium Alpha 7 (yes, you read that correctly), a smartphone featuring the more powerful Qualcomm Snapdragon 450, an octa-core processor running at 1.8GHz. It relies on the Android 8 (aka Oreo) operating system, and includes the full range of Google applications, Microsoft Office, and – of course – the all-important Facebook and Messenger social networks. Storage space comes in at 32GB, you’ve got 3GB of RAM, and there’s also a fingerprint reader for unlocking.

And the cool stuff? The Alpha 7 includes a six-inch HD display with a split-screen feature that allows users to view two applications at the same time. Moreover, it features voice control (through Google Assistant), meaning one can tell the phone to make calls, send messages, set reminders, or open applications, among other tasks.

An additional feature worth mentioning is the dual-cameras on the back enabling you to shoot slow motion videos, and a 16MP front-facing camera complete with facial recognition ability.

Lanix-watchers across the pond

crumpled paper and traveling around the world as concept-1Intrigued by all this? You should be! Alas, Lanix does not sell its products here in Europe.

But that could easily change. After all, the company has begun to make a name for itself outside Central and South America, and may well seek to capitalize on this phenomenon. Countries in Europe where Spanish or Portuguese is spoken would make for a logical start!

Indeed, if expansion is in the offing (a distinct possibility), it’s more likely than not that Lanix will home in on the Iberian Peninsula. Keep an eye out!

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